Destination's Pure Arabica Ethiopia Eco Specialty Coffee comes from the highlands of Sidamo Yirgalem, the historical cradle of coffee, where it is grown at an altitude of 1,800 meters in a cool and humid climate. Thanks to the natural drying method, the cherries ripen in the sun, concentrating their sweetness and enhancing their fruity nuances.
The result is a specialty coffee with more than 80 points on the Specialty Coffee Association (SCA) scale, offering a vibrant aromatic profile, with notes of red fruits, peach and milk chocolate, accompanied by a silky and balanced body.
Certified organic and fair trade (Fair for Life), this coffee guarantees cultivation that respects the environment and the producing communities, making it an ethical as well as exquisite choice.
Ingredients:
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100% organic arabica coffee beans.
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Allergen and GMO free.
Recommended method of preparation:
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Coarse grind: French press (4 min infusion).
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Medium grind: filtered (V60, Chemex).
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Fine grind: espresso (25-30 sec. at 9 bars).
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Ideal ratio: 1 g of coffee per 15-16 ml of water.
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Water temperature: 90-96 °C.
Net weight: 180g

Destination is a brand committed to organic, sustainable and conscious food, which values the origin of food and respect for the people and the environment that produce it. Its philosophy is based on offering high quality natural products from certified organic agriculture, carefully selected to preserve both their nutritional properties and their authentic flavor.
The brand works directly with local producers and cooperatives, fostering fair and lasting relationships that ensure responsible agricultural practices, respectful of the land and natural cycles. This approach allows Destination to ensure full traceability of its products and support more humane and sustainable production models.
Destination is committed to pure and minimally processed ingredients, avoiding unnecessary additives, artificial flavorings or aggressive methods that alter the nature of the food. Its elaboration processes are designed to preserve as much as possible the original nutrients, textures and aromas, resulting in products that are honest, balanced and true to their origin.
Destination's portfolio includes a wide range of organic products - such as superfoods, beverages, coffees, cocoa, cereals, seeds and other natural foods - designed to be easily integrated into a healthy and varied diet. Each product is designed to accompany the daily life of those who seek to take care of themselves through more conscious food choices.
One of the brand's differentiating values is its transparency. Destination offers clear information on the origin, cultivation methods and organic certifications of each product, allowing consumers to make informed choices that are aligned with their values.
Destination also maintains a firm commitment to global sustainability, working to reduce environmental impact, use resources responsibly and continuously improve its packaging and logistics processes. For the brand, food is not only a matter of nutrition, but also of social and environmental responsibility.
In short, Destination represents a way of understanding food as a conscious journey, where each product connects the consumer with its origin, its environment and its well-being. A brand designed for those who value the natural, the ecological and the authentic in every daily choice.
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