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Titanium dioxide in cosmetics: what is it, how to identify it and when does it really matter?
Titanium dioxide in cosmetics is one of the ingredients that generates the most doubts among those seeking more natural and conscious products. Present in makeup, sunscreens, toothpastes and other personal care products, its use has been the subject of debate in recent years.
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How to choose real natural cosmetics (and not fall into greenwashing)
In recent years, natural cosmetics have gained prominence. More and more people are looking for products that are more respectful of their skin and the planet, simple formulas and brands that work with transparency. But there has also been an increase in the number of brands that are jumping on the "eco" bandwagon without really being so. This strategy is called greenwashing: pretending to be natural or sustainable without actually being so.
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