Cosmética Natural

How to choose real natural cosmetics (and not fall into greenwashing)

In recent years, natural cosmetics have gained prominence. More and more people are looking for products that are more respectful of their skin and the planet, simple formulas and brands that work with transparency. But there has also been an increase in the number of brands that are jumping on the "eco" bandwagon without really being so. This strategy is called greenwashing: pretending to be natural or sustainable without actually being so.